Our Story

Like many old world pasta products, our story begins in the early 1900's when the Pucci family immigrated to the United States from Italy. In 1922, the Pucci's opened up the Cicero Macaroni Company to manufacture noodles of all different shapes and sizes for local restaurants and pasta sellers. Robert B. Strom purchased the factory in 1968, and many of the old world pasta-making techniques and recipes were passed down to him.

In 1976, he created Wacky Mac®, a fun, tri-colored, multi-shaped pasta to be used in salads, main dishes and casseroles. Once he saw the instant popularity of Wacky Mac® Pasta, he created the kid-friendly version of macaroni and cheese called Wacky Mac® Macaroni and Cheese Dinner, the fun-shaped meal kids love to eat and moms love to serve!

Wacky Mac® is part of the Riviana Foods Inc. portfolio of pasta and rice brands. With pasta meal solutions for every taste and diet, we have something for your whole family. Enjoy the adventure and get creative! In addition to classic white pasta, we also produce:  gluten-free pasta, organic pasta, whole wheat pasta, noodles, high fiber pasta, veggie pasta, ancient grains pasta and reduced calorie pasta.

Our principal pasta brands include:  American Beauty®, Creamette®, Light 'n Fluffy®, Mrs. Weiss®, No Yolks®, Prince®, Ronzoni®, San Giorgio®, and Skinner®.